We are here to Empower Product SheEO’s™ to thrive.

Passion . Purpose . Profit

Australia’s Premier Destination for Product SheEOs™ - Fully Female Owned

Formulated with Passion & Purpose

Felicity is a 4x award-winning Product Management & Business Consultant. She empowers purpose-led female entrepreneurs mainly in the health, wellness and sustainability sectors to become leading brands.

Over the course of more than two decades, Felicity has helped millions of families find and use products that make their life better, generating over $100m sales revenue for some of Australia’s largest brands.

And she is now offering these proven growth strategies and services to Product SheEO’s™ through her product management and business consulting packages.

She is renowned for being the go-to when you need an award winning product launched or scaled, if you need to optimise your business ops or simply need advise on the way forward - time after time - for women in business. 

From one Product SheEO™ to another.

Mission

After years of driving significant results for other companies and feeling somewhat unappreciated in male-dominated industries, I realised it was time to channel my passion, intelligence, and determination into my own venture.

Products of Purpose was born out of a desire for financial security, flexibility for family and career control. Important for me and important for you. I also knew that I could do both and deliver amazing things for my Product SheEO™ community.

Products of Purpose has a mission to leverage innovation and customer-centricity to achieve sustainable growth and market leadership for your purpose-driven product business.

My passion is to ensure the long-term success and resilience of your product and business. With a proven track record of building successful product businesses, I am committed to delivering exceptional value to other female entrepreneurs.

OUR VALUES

PURPOSE - DELIVER THE GOOD

CONNECTION - BE AUTHENTIC

CREATIVITY - OPEN MINDED

CHALLENGE - COMPLEX TO SIMPLE

INTEGRITY - QUALITY WORK

• PURPOSE - DELIVER THE GOOD • CONNECTION - BE AUTHENTIC • CREATIVITY - OPEN MINDED • CHALLENGE - COMPLEX TO SIMPLE • INTEGRITY - QUALITY WORK